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VisionSite January 2017 Newsletter
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VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! info@visionsite.com | 866.525.9500
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What's Your Content Value?
New information about website and search engine rankings shows to be competitive in the search engines in most of the larger metro areas you not only need a solid website, you need to have about 25 pages of content in the website to even have a chance to be ranked for competitive phrases. Recently we’ve seen that number jumping up to nearly 35 in some major metro areas.

The easiest way to get a larger number of pages of solid content (meaning it needs to be fairly unique – i.e. not duplicate) is to produce new content on a regular basis and add it to the website piece by piece.

The advantages to this approach include:
• It is easier to produce small pieces of content over time;
• The site will continue to grow which will keep it competitive (and make it harder for your competitors to keep up);
• The search engines give more points to websites that keep getting updated on a regular basis

A low-cost approach that can provide good results and continue to build search engine optimization (SEO) advantages over time is to work with VisionSite as a team:
• We drive the schedule and coordinate the effort
• We work with you to build an idea list of topics
• You produce raw “nuggets” of material
• Our writers draft unique content from the nuggets for your review
• We drive the editorial process for review and refinement
• Then we build and post pages to the site on a regular schedule (usually 1 to 3 pages per month)

A basic SEO content strategy is very simple. Plan on adding one article/page to the site each month. On average this will take about 20 minutes of your time, about 1-2 hours of writer time, 15 minutes of developer time, and about 30 minutes of coordination and management time. As the topic list is developed and the pattern of writing and revision is smoothed out the overall writing time drops to the lower end and the coordination time is reduced as well.

So adding 12 new, high quality pages with unique content each year takes a basic website with 10-20 pages and takes it in to the good zone of over 25 pages, and by year two you are climbing higher into the 30-40 page zone. Sustaining this practice over time produces hundreds of relevant and unique pages that give you a strategic advantage over competitors.

Of course VisionSite can scale that effort up or down from there (1 page a quarter versus 1 page per week) depending on the competitiveness of the environment. So a good first step is to look at who your competitors are and where they are ranking. Then we can analyze their sites to see how strong they are and what it might take to jump above them in the rankings.

If this sounds like something you are interested in, contact VisionSite today! info@visionsite.com


Making Sure Your Information is Safe in 2017
It's a new year and that often means fresh starts and making sure everything is up to date. This includes your personal and company information.

Unfortunately we continue to hear about website and data security breaches reported in the news. While website and data security have always been a major concern within large corporations, there has also been an increase in data theft and other targeted attacks on smaller businesses and individuals. So, you might ask, if even highly technologically advanced companies can't avoid these security breaches then how can you possibly hope to keep your business or personal information safe?

Well, the good news is that while cyber attacks on individuals and smaller businesses have increased, they are still occurring much less frequently and are significantly less advanced then the attacks that are taking place on large corporations. In addition there are a number of simple steps that you can take to significantly minimize the possibility of this occurring.

Three easy steps to ensure your private information and online data remain safe and secure:

1. Update often - You should make sure to change your password on a regular basis. Experts recommend at least once a month and have also recently found that using a sentence is the most secure form of password.

2. Be aware - Be suspicious of pop-ups on websites that ask you to download the newest version of some software in order to view the video, article, etc. While many of these are legitimate upgrades there are also a great deal that are fraudulent and put you at risk for viruses, malware, and other harmful software.

3. Practice prevention - You should have a strategy in place to help prevent and recover from security and data theft issues. This includes anti-virus and spyware/adware programs, as well as backups for all sensitive and critical data. External hard drives are easy to use and provide massive amounts of storage capability for your backup data. However, there are also a number of highly secure online data storage companies that utilize cloud technology to safely store your data. We recommend checking out www.filesanywhere.com

At VisionSite, we are focused on ensuring the safety and security of our client's websites, information and all other sensitive data. We provide a wide range of secure technologies and are always happy to discuss your current strategy (at no cost) and make recommendations to ensure your data and information stay safe. A few of the current areas we service include:

•Strategy Development
•Secure Hosting
•Secure Forms
•Secure Portals
•Secure Data Storage

If you have any questions please contact VisionSite at (866) 525-9500.

Please let us know if there have been any recent changes to your contact information and we will be happy to update our files to ensure that you continue to receive our periodical announcements, updates and specials, as well as our quarterly client newsletter.

In addition, if there are any new people that will be assisting with the website, just let us know and we will be sure to add them to our contact list for future emails and website discussions.
VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! info@visionsite.com | 866.525.9500



VisionSite | www.visionsiteattorney.com | 503.525.9500
PO Box 2310, Portland, OR 97208



 

 

 
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