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VisionSite October 2016 Newsletter
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Avoid Critical Mistakes When Creating Your Logo
A strong logo and branding design is necessary for your company to stand out among the competition. There are a number aspects to consider when creating, or updating, your company logo.

Get professional help.
Do not draw the logo yourself. While it may seem like a good idea, or a quick way to get it done, creating the logo on your own can sometimes result in an unprofessional look, which can mean customers won't take you seriously.

Create a logo for your customer; not you.
It's important your logo caters to the audience you are targeting, not simply using your favorite color because you like it.

Don't be a copycat.
Avoid looking too much like your competitors. Not only could you potentially find yourself bumping up against copyright issues, but people may confuse you with your competitors - and what if they choose wrong!

Colors and fonts DO matter! But don't overdo it.
A good rule of thumb is to use one to two colors in your logo. If you have too many colors, or use the most swirly font you can find, your logo may become overwhelming to others, hard to read, expensive to print, and need to be replaced later on. Try to focus on using colors and fonts (as well as images) that enable people to easily understand your products. Some people try to communicate too much with their logo by either being too abstract, or overly complex.

Image quality and selection is important.
Be careful of the images you choose. I.e. using stock art images is not going to give you the unique results you are looking for. Also, avoid using too many pictures in your logo; this may confuse people as to what you are trying to sell.

Is your logo transferable?
Make sure the logo can easily be printed on business cards, signs, websites, mobile sites, t-shirts, and any other place/source you may wish to put it.

Avoid trends.
Try not to focus solely on current trends. This will leave your logo soon looking out-of-date, and you risk the potential of looking like an amateur. You'll end up having to redo your logo anyway.

VisionSite can advise on how to differentiate your logo from the competitors. The comprehensive website design and search engine optimization (SEO) experience we offer will give your company that effective online presence so vital in today's market to reach your target audience.

We help you create a unique message, providing expert design and marketing skills to craft a visual identity for your business that expresses what you want to convey to your customers. VisionSite's step-by-step approach involves brainstorming, design, refinement, and market-testing to ensure your logo meets your goals, and your customers' expectations.

Once you have a business identity, VisionSite can work with you to carry that identity over to all your marketing materials. Contact us today!

http://www.mplans.com/articles/5-critical-mistakes-to-avoid-when-creating-your-logo/
http://www.creativebloq.com/logo-design/mistakes-2131959
https://www.smashingmagazine.com/2009/06/10-common-mistakes-in-logo-design/
Game Changer in SEO Results Tracking
For years all of us in the SEO community have become accustom to Google sharing less and less data that is important to tracking online marketing results.
  • Branded vs. Non-Branded Organic Search Data
  • Organic Search Key Phrase (when someone logged into google account, secure connection)

Now there appears to be another threat on the horizon, Tracking Blockers. With the surge in identity theft, phishing, and hack attempts Anti-virus software companies are starting to implement tracking blockers by default. A tracking block is software that detects if code on a website is sending information to an external source when actions are taken on the website, such as clicking on a link, submission of a form, clicking on a video, going to another page.

The first instance we have noticed of a tracking blocker (that blocks all tracking being turned on by default when installed into an internet browser) is with the Avira Anti-Virus Software. In 2015 the percent of blocks was typically about 5%. However, in the first six months of 2016 the percentage has increase to 10-15%, and appears to be growing steadily.

Browsers have also started to incorporate ad blocking as well. The primary focus here is to prevent Re-targeting*. The Ad blockers prevent tracing what websites you have visited to help prevent targeting of Google display ads. Chrome is starting to build in ad blocking, but it is highly unlikely they will block their own analytic code.

* Re-targeting is a cookie-based technology that uses simple a JavaScript code to anonymously ‘follow’ the visitor all over the Web.

Not all content management system (CMS) platforms are created equally.

Historically, there are two draw backs with CMS platforms: poor performance in Search Engine rankings, and the need to create a completely different website for mobile friendly devices.

VisionSite answered the Search Engine ranking short fall by developing a CMS platform that utilizes the most advanced SEO techniques at its foundation, and provides advanced SEO tools.

The VisionSite platform also provides mobile friendly versions of the website automatically. This means that once a change is made on the main website that change appears on the mobile version automatically! Creating a website that is also mobile friendly rests in our "Triple Responsive Design". These designs allow your website to appear at their optimum regardless of what type device is used: desktop, table, or smart phone.

If you want more information about converting your website to this new platform contact us!
VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! info@visionsite.com | 866.525.9500



VisionSite | www.visionsiteattorney.com | 503.525.9500
PO Box 2310, Portland, OR 97208



 

 

 
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