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VisionSite April 2016 Newsletter Forward to a Friend   Submit Question
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What is ORM and How Can it Affect My Business?
ORMOnline Reputation Management (often referred to as ORM or rep management) is something businesses need to monitor on a regular basis. Understanding your business’ online reputation is crucial for establishing, maintaining, and keeping its successful branding. The following is a sensible list of 10 ways to be successful with your business’ ORM:
1. Garnering Respect is Key
Several business experts assert that trust is a delicate asset and it is hard to gain but possible when it becomes known that “this company’s promise is good,“ their policies don’t waver and the customer coming first is not some fairy–tale motto. Making people respect you and your work is more important than any other online reputation management commandment.
2. Anything Less Than Drastic Transparency is Dangerous
After years of paying little heed or hiding criticism over its operating tactics, McDonalds used its clout to publicly force egg suppliers to raise hens’ living standards including the mandate to stop de-beaking them, according to the People for the Ethical Treatment of Animals request.
3. Supervise What Consumers Say About You
Monitoring your online reputation through social networking can attract business. People are doing more online research before deciding upon purchases than ever before.
4. Respond Swiftly and Graciously
A prompt and simple, “We are aware of the problem. We are working on it and will get back to you as soon as possible," is better than a late reply with more information.
5. Attend to Criticism
In 2009, Whole Foods CEO John Mackey’s WSJ op-ed on Obama healthcare reform caused a controversy among Whole Foods customers. Two days later, the company provided a response statement recognizing that there were “many opinions on this issue, including inside our own company” and invited customers to share their opinion on the issue.
6. Your “Business Card” Should be on Page One of Google
Realistically, we do judge many books by their cover and first impressions do count. If your brand is in any way associated with the words “scam” and “rip off,“ that is a concern that should be remedied immediately.
7. Understand your Detractors
“Know thy enemy,“ or at least your critic. Criticism can be the chance to learn more about your audience and design a superior message for the future. While competitor criticism or unlawful attackers can be damaging, the most alarming critic, is the one coming from your target audience.
8. Defend Against Illegitimate Attackers
Fighting illegal behavior is necessary. In 2009, Domino’s Pizza employees posted sickening videos of themselves playing with the food. They were fired and arrested. People will also sometimes post false information on the Internet. Because you run this case, you run the risk of slander or bad press harming your business, a lawsuit may be necessary.
9. Mistakes are Learning Opportunities
In 2005, Sony learned a reputation management lesson. The company placed copy protection (XCD) on its CDs. Computer vulnerabilities that malware could exploit was the direct result. Rather than being open about their mistake, Sony deflected criticism. Class action lawsuits ensued and they lost millions.
10. If Necessary, Ask for Help
If you find that your ORM efforts are lacking or your business is just not able to do enough to protect or restore your image, the choice to request help. Contact us if you have any concerns; we are happy to help.
Beware Ransom-ware!
Security AlertThere is a new and nasty type of malware that has become newsworthy called "Ransom-ware". Ransom-ware is a type of malware that restricts access to the infected computer system in some way, and demands that the user pay a ransom to the malware operators to remove the restriction. This latest version encrypts files and then requires the infected user to pay a ransom in "bitcoins" to unlock the affected files or programs.

Ransom-ware typically gains access in a computer by either taking advantage of an existing vulnerability (such as Adobe Flash), or providing a link or as an attachment in an email which when clicked takes over the person's Outlook or other email program. Until recently these attacks had been primarily concentrating on hospitals and schools. However, we are now hearing about smaller companies and private users being victimized by this malware threat using these two avenues.

What to do
If you receive an email that appears in any way suspicious do not click on any links and do not download or open any attachments that are from any unknown sources. Update the Adobe Flash plug-in on your browsers; Adobe Flash is used on many browsers for video content. Each browser will assist you in updating the plug-ins by using that browser's help section.

More …
For more information you can find out about Ransom-ware here. Wikipedia - Ransom-ware
This is an article from CNN Money with additional details about the Adobe Flash update. CNNMoney - Emergency Adobe Update

Do you have antiquated phones, computers, printers, televisions and their accessories lying around your home or business that do no more than collect dust? Unless you are intending to craft these items into an original work of art, please consider recycling! Donating, reselling, recycling, or disposing can be done securely and safely with a little know-how.

Those Smartphone and computer manufacturing companies expect that you will upgrade your devices every couple years or so. Charities such as Cell Phones for Soldiers and the National Coalition Against Domestic Violence are a couple places to take your old computers or phones where they can be re-purposed and put back into circulation for excellent causes.

Approaching your recycling chore in a green state of mind is easy, thanks to the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment, a certification program run by the Basel Action Network (BAN), a non-profit with the mission to eliminate environmental waste found in toxic chemicals worldwide. Sometimes we simply must admit that no amount of repair can fix our device(s). At this point these items are referred to as, e-waste. Tossing these gadgets into the landfills is dangerous as they leak harmful chemicals, or even worse, may get recycled incorrectly because of the heavy/toxic metals that comprise electronics, including carcinogens. A handy option for recycling can be found at any of the local Best Buy, Staples, or Office Depot/Office Max stores. Best Buy in particular has an efficient and comprehensive list of devices they will accept, but first double check with the listing in your state.

Reselling used gadgets is another possibility. Sites that specifically help you do this are: Gazelle, Glyde, and E-Cycle is also e-Stewards certified and will purchase mobile devices (including broken ones!) from organizations or individuals.,2817,2383568,00.asp
VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! | 866.525.9500

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