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VisionSite January 2016 Newsletter
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VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! info@visionsite.com | 866.525.9500
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Maximizing Your Website
With the recent rise in popularity of blogs and social media, it has been difficult for many organizations to stay in touch with the most critical piece of their overall web marketing strategy, their website. As obvious as this may sound, businesses tend to forget that their websites should serve as the foundational component that drives and supports all their other online efforts.

While the Facebooks and Twitters of the world can be highly effective, their goal is to provide additional methods for the business to connect with their clients and get them to the ultimate destination, the website. A Facebook page or blog simply cannot provide the in-depth content, detail and strategic messaging that a website can.

Some tips for maximizing the effectiveness of the website include:

Fresh Content - How long has it been since you last updated the website? Just like your Facebook page, you need to keep content on the website updated, so you can maintain visitor interest.

Message Consistency - Are your social media pages and blog saying the same thing as your website? It is critical that your targeted content from the website is carried over to all your other channels.

Optimization - Is your website easy to find on Google? Blogs and social media can only boost search engine optimization (SEO) efforts if there is already a solid strategy for the website in place.
Happy New Year!
As each year passes many things change, and many more remain the same.

This last year saw the continued rise in the use of smart phones for performing internet searches. Last year also showed that those websites having current, original, relevant (COR) content continue to rank highly on search engine results pages.

How does your website perform on mobile devices? We can provide an analysis of your website if you have any questions or concerns. Is your website content COR content, or does it need refreshing? At VisionSite we have always recommended adding new content on a regular basis, and we can help.

Email us at info@visionsite.com and we'll be happy to provide answers!

What is a CMS?
CMS is the abbreviation used for content management system. CMS systems are website hosting platforms that, if you choose, will allow you to manage the content on the pages of your website without having to know HTML code. The advantage of a CMS platform is that it gives you the ability to constantly add to or update the content presented on your website.

Historically, the single draw back with CMS platforms was poor performance in Search Engine rankings. VisionSite has answered that short fall by developing a CMS platform that utilizes the most advanced SEO techniques at its foundation, and provides advanced SEO tools.

The VisionSite platform also provides mobile friendly versions of the website automatically. This means that once a change is made on the main website that change appears on the mobile version automatically!

If you want more information about converting your website to this new platform contact us! info@visionsite.com
VisionSite believes in positive, long-term relationships with our clients! As a full-service website company we can help you with all things internet. Email or call us anytime and we'll be happy to help you! info@visionsite.com | 866.525.9500



VisionSite | www.visionsiteattorney.com | 503.525.9500
PO Box 2310, Portland, OR 97208



 

 

 
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